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Building a digital retail Mobile bank
Fintech
UI design
Research
INTRODUCTION
TEAM
TIMELINE
TOOLS
MY ROLE
Overview of the home page
Exchange process
Setup limitation
PROBLEM STATEMENT
Partners
Potential partners, facing time constraints, need to quickly and efficiently launch their own mobile fintech product for business process validation.
APP USERS
The next task is to provide banking secure, and fast solutions that will streamline and meet the needs of users.
important points
Approach
Lean UX (business goals)
Design Thinking approach
Lean UX
It helps us (as a team) expose the gaps in the understanding of the problem we are solving, who we are solving it for, and why we believe our solutions will work for both sides
We need to quickly validate our product ideas. For
Partners
and
APP USERS
Design thinking
Empathise
Define
Ideate
Prototype
Test
Empathise and Define
Survey
Competitor analysis
As we proceed, analyzing the features of competing solutions gives us a clear idea of what the core functionality of an online banking platform should be.
To put it simply, we used a mind map to display the data we collected, making it easy to see commonalities and differences.
Competitors apps flows
competitors’ users say (Google play store and app store)
Ann XXX
Alex
Well, UX and UI is pretty good compared with privat 24 app. All features like apple pay or google pay work smoothly and never had problems with those. The issue with cashback service that does not work properly
Solomia
Daniel
summary
For instance, from the feedback, it's quite clear that users of online banking apps prioritize security, customer support, payments flexibility, fee-free services, and a wide variety of payment options.
Weak sides based on user feedback
Job-To-Be-Done
Based on customer feedback, online banking apps were mainly used for the following jobs:
As a customer I don’t want wasting time in queues when I want to get some financial services from my bank
As a client, I want to select my preferred payment method for each situation (in a fast way)
Ideate
Informational Architecture
Payments, Accounts (Cards), Profile (settings), Chat GPT
IA before card sorting
Card Sorting
To confirm my ideas about the informational architecture (IA), I opted for the card sorting evaluation method.
IA after card sorting
IA after card sorting
Prototype
result
Based on the competitors analysis and users insights, I have composed a list of features that I found important to have for online banking and split them all into 5 sections: Dashboard, Budget Planning, Payments, Card, More.
Sign in process and biometric access
USER SCENARIO
I want to gain access to the application as quickly as possible through a secure method with minimal bureaucracy, as well as the ability to manage access later on.
Solution
Providing more choices and flexibility to log into the app, manage the process yourself.
Home page + total balance
USER SCENARIO
As I user I wanna see my total, last transactions, and payment methods and easily navigate to another page
Solution
The ability to quickly do the necessary financial transaction, and analyse and monitor your income and expenses.
Profile details , ChatGPT integration
USER SCENARIO
The user needs to easily configure his application,
parameters regarding transactions or cards.
I wanna get a transaction check in another language and
discuss it with support.
Solution
Separate page with the necessary functionality
(pre-tested) to manage your own settings.
Providing quick assistance and online support.
Overview deposit flow
impact
In a short period of time, the team managed to analyse and successfully launch the first MVP (Minimum Viable Product) of the product. At this stage, we can assess the impact it had on our clients.
Involvement in the first 4 months of 3 new partners from countries (Latvia, Estonia and Germany).
Launching mobile banking is 3 times faster.
Savings of 2.5 times in the first MVP.